eFit Executive Team

Steve Pinado, CEO

As Chief Executive Officer, Steve is responsible for the overall executive management and growth initiatives of eFit Financial.

With over two decades of experience in technology-enabled financial services, Steve also leads several Jonas Software portfolio companies including 123Signup, Member Solutions, Volo Innovations and Constellation Payments.

Prior to being named CEO, Steve served in corporate strategy, business development, product planning and financial roles at Electronic Data Systems, NextCard, Advanta, Salomon Brothers and PepsiCo.

Steve has also served as a board member or advisor for several businesses and non-profit organizations including New Hope-Solebury Pop Warner Football, Central Bucks Lacrosse, Bucks Select Lacrosse, Pro Martial Arts and Tiger Rock Martial Arts International.

A graduate of Morehouse College, Steve earned his MBA from Amos Tuck School of Business at Dartmouth College.

Amanda Herber, Director of Operations & Finance

Amanda is responsible for the first-class service delivery of eFit Financial, including the management of day-to-day operations, finance, quality assurance and project organization.

Her focus includes customer and member support, assisting in technology changes and design, and ensuring smooth operations that meet and exceed customer requirements.

Amanda’s strengths lie in operations management, database management and accounting. She brings a strong level of professionalism, energy and passion to the eFit Financial team.

Brianna Ballast, Call Center Manager

Brianna manages the call center operations at eFit Financial. She is responsible for all customer and client interactions, ensuring the delivery of superior service at all times.

Brianna brings over 15 years of customer service, business management and account management experience to eFit Financial. The scope of her people and management skills — and commitment to service standards — has earned her several awards for outstanding management and customer service.